Farm Bureau Insurance of Tennessee Christmas Campaign.
We kicked off our partnership with MP&F’s newest client, Farm Bureau Insurance of Tennessee, by launching the brand’s annual Christmas spot. This eagerly anticipated tradition captures the spirit of the holiday season and was the perfect opportunity to elevate brand storytelling for the legacy company. We created two heartwarming commercials that showcased holiday cheer and deepened the brand’s connection with viewers.
“Christmas Morning” speaks to the core rural audience and tells the emotional story of an heirloom truck, once owned by the family’s beloved grandfather, passed down to the family's eldest son.
“No Place Like Home” speaks to a new emerging audience and depicts a busy young professional surprising her parents with an unexpected trip home at Christmas.
Christmas Morning
2025 American Advertising Awards. AAF Nashville Gold ADDY. Cinematography
2025 American Advertising Awards. AAF Nashville Silver ADDY. Video Editing
No Place Like Home
Farm Bureau Insurance of Tennessee Q1 Brand Spots.
For FBITN Q1 launch, the challenge was to create situational brand spots that address real-life scenarios customers navigate daily. Built on the premise that while people know they need insurance, it’s often seen as a necessary evil, these spots reframe that mindset. By presenting three relatable situations with an approachable tone, they highlight the value of being prepared for the unexpected.
Burst Pipes: A cold snap leads to a homeowner’s worst nightmare—burst pipes. With the right coverage, a disaster turns into just another day.
Hay Trailer: A trailer comes loose on the farm, turning an everyday task into a high-risk moment. The right protection makes all the difference.
Ultrasound: Expecting a baby is exciting, but financial worries can cast a shadow. Smart coverage lets families focus on life’s biggest moments with confidence.
Burst Pipes
Ultrasound
Hay Trailer