For over five years, I had the distinct pleasure of serving as a Creative Director at SmileDirectClub. In this enriching journey, I've collaborated with some of the industry's most conceptually talented and effective creative, marketing, and brand professionals. I've had the incredible opportunity to contribute to a broad spectrum of the business, from redefining the brand's disruptive development and evolution to steering international campaigns. My work has also extended to product launches, environmental executions, partner pitches, brand guides, and retail sell-ins—each endeavor contributing to the brand's collective success and dynamic evolution.

Below is a curated collection that highlights some of my most impactful work. These projects reflect the breadth of my creative involvement and capture the essence of what makes SmileDirectClub a game-changer in the Telehealth + Oral Care segment.