About Vince

Twenty-plus years in, I still think the job comes down to a few things. Know what the brand is trying to say. Build a team that can say it well. Stay close enough to the craft to catch when something’s off.

I’ve led creative teams inside global brands and at agencies. My work spans brand platforms, campaigns, visual identity, and creative operations. I’m as interested in how an idea holds up in a television spot or on a crowded retail shelf as I am in what it takes for a team to carry that idea forward six months later.

As a leader, I set a clear bar for the work and give people room to bring their judgment to it. That means making the goals clear, giving feedback people can act on, and making sure the people who made the work get credit for it. Mentorship is one of the privileges of leading a team. I learn a lot about my own practice when I help someone else build theirs.

Outside of work, I draw, make music, take photographs, and write poetry. I’m also involved in youth mentorship and community service. Those parts of my life keep me paying attention to whose perspective is missing, what people need from each other, and how much can change when someone takes the time to show up.